Domain Experts

Our team of PhD experts and experienced domain specialist associates will assist you with your business needs. You can benefit from the decades of veteran industry experience we bring. You will be able to speak to someone who understands your needs, the challenges you are confronted with and work with you to achieve your long term strategic objectives.


Dr. Nina Tan

L&D SEA Leader and Business Innovation Specialist

Dr Nina Tan is the Managing Director of Business Intelligence and 8nalytics Pte Ltd. She was awarded the Best Innovator of L&D in Year 2022, Coach of the Year in 2023 in SEA and her research work was recognized by Singapore Management University for societal impact in Year 2021.

As a PhD holder in Business Management at the Lee Kong Chin School of Business in Singapore Management University, she specialized in Organization Behaviors. Dr Tan is a prolific trainer that teaches on Leadership, Strategy, Data Analytics and Learning Analytics.Her courses are popular and taught reguarly in the region. 

She is a qualified business advisor sought after by business entities for her successful enterpreneurial expertise as a successful global serial entrepreneur. Her areas of expertise encompass strategizing business expansion, investment structuring, leadership grooming and productivity enhancements.

Prior to being an entrepreneur, Nina held senior positions in numerous MNCs and GLCs helping these entities in expanding their footprints accross the globe.


Dr. Lim Chon Phung

(Innovation, Research and Teaching Specialist)

Chon-Phung is a business innovation advisor as an information technology industry veteran with more than three decades of experience in Hewlett-Packard and Oracle Corporation.

He is currently a Research Fellow in Entrepreneurship at the Singapore Management University to pursue his dual passions in research and teaching. In parallel, he is working with a network of NGOs in Northern Samar, the Philippines to develop local entrepreneurship as a possible pathway out of extreme poverty in rural communities. He is also a partner in a private angel investment group, and an adviser and board member to several startups in the region.

Chon-Phung graduated from The University of Texas at Austin with a Bachelor of Art in Computer Science and a Bachelor in Business Administration. He holds an MBA from The Booth School of Business of the University of Chicago. He returned to pursue a PhD at the Lee Kong Chian School of Business, Singapore Management University with a focus on innovation for inclusive growth. He was awarded a PhD in General Management in June 2018.


Dr Kathleen Ong

Director SE Asia

Dr Kathleen Ong is the SE Asia director in  learning and development.

She graduated with a distinction in Doctorate in Business Administration from Universiti Sains Malaysia, completed her Masters in Training and HRM from the University of Leicester and Bachelor Degree in Economics. 

She provides executive coaching as a well qualified  associate-certified coach with the International Coaching Federation, USA. Dr Ong collaborates in providing corporate training to entities in South East Asia.



Mr. Gerald Chew

(Legal, Contract Law and Intellectual Property Specialist)

Gerald Chew advises entities on diverse corporate matters including joint ventures, mergers, acquisitions, divestments and the setting up of financial facilities.

He obtained a law degree from the University of London and an MBA from the University of Adelaide. He was called to the English Bar, as a Barrister of the Middle Temple in 1988.

Gerald’s previous in-house legal positions includes roles with, MTV as Regional Counsel to MTV Asia (1995 to 1996); Corporate Counsel to Wuthelam Holdings Ltd (1997 to 2000), Vice President, FantasticOne Pte Ltd (2000 to 2001) and as a Director, Corporate Services in the public sector (2002 to 2004). Since January 2005, Gerald has been General Counsel of Delfi Limited (formerly known as Petra Foods), where he drives the Group’s Law & Corporate Affairs Department. In his current role, he oversees the Group’s trademarks and intellectual property rights portfolio; and the compliance and governance framework. 


Ms. Tiffany Lim

Head of Quantitative Research

Tiffany Lim, Head of Quantitative Research at 8nalytics, uses statistical models to inform corporate strategies that are instrumental in the development and refinement of 8nalytics' 360 AI Software.

She is a Google-certified analyst who has also obtained finance and investment certifications in Contracts for Difference (CFDs), Foreign Exchange Margin Trading, Structured Deposits & Dual Currency Investments, Structured Products, and Unit Trusts and Investment-Linked Insurance Policy from The Association of Banks in Singapore.

Tiffany graduated with a BA (Hons) degree in Business, Management, Marketing, and Related Support Services from the University of Essex.


Mr. Lim JW

IT Architecture Specialist

Mr JW Lim advises on the IT architecture. He holds a Master of IT at Singapore Management University in addition to a Bachelor of science (Information Systems) Major in Business Analytics with Distinction. Previously, he has undertaken stints as Technology Consultant at Ernst & Young, Data Analyst at GIC, Data Engineer at Micron Technology.

He has been awarded numerous awards including 1st Prize AWS award for DDI Challenge, SAS institute Inc. Bronze Medal, and Outstanding project work award by SAS Institute Inc. At SMU he was on the Dean's list in Year 2020 and Year 2021.

He has experience in utilizing supervised and unsupervised machine learning to create accurate statistical models. In addition, he created predictive models for default classification and architect predictive models for customer prioritization and plan recommendations.


Amirul Hakim

Business Project Specialist

Amirul graduated with a Diploma in Business Studies with Ngee Ann Polytechnic specializing in Marketing and Entrepreneurship. In addition to a specialist Diploma in Digital Branding and Social Media Strategies which entails planning and executing marketing campaigns.

Amirul creates and designs marketing collaterals from brochures, online interactive booklets, short biographical videos, animated infographic, product and corporate videos to promote company’s and clients brand messaging, products and services. He is looking to value add to clients in the area of developing effective branding and marketing strategies to reach targeted audience, offers differentiating proposition from competition to increase brand’s value.

Amirul is customer focused and strive to deliver the best experience for its clients.


Muhammd Akif Bin Idrus

Digital Marketing Specialist

Akif graduated with a Diploma in Business Process & Systems Engineering with Temasek Polytechnic. In addition, he is currently taking a specialist Diploma in Digital Branding and Social Media Strategies.  

Akif provides videography services, digital collaterals and establish social media pressence with creative content.

As a seasoned content creator with three years of experience, he specialises in the art of visual storytelling through both photography and videography. His journey in the creative field has allowed him to capture and share compelling narratives, showcasing his passion for visual expression.   With a keen eye for detail and a dedication to honing his craft, Akif continues to explore and innovate in the dynamic world of content creation.


Meenakshi Madasamy

Business Analytics Specialist

Meenashi provides business data analytics. She graduated with a First Class Honor Degree in Faculty of Engineering and completed Data Analytics Course at NUS.

She has more than 9 years experience as a software professional in software development, in the field of Information Technology with a focus on Software Development Java/J2EE, Spring Boot, REST APIs, banking and Payments.

In addition, she has worked as an IT trainer. Involved in training the corporates and Uni students. Mainly trained ining for Java, C, C++, Python, HTML, Java Script. 

Meena is apassionate learner who keeps upgrading to evolving new technologies.