Team Members

Dr. Nina Tan

Managing Director

Dr. Nina Tan is a PhD holder in Business Management from SMU, Fellow Chartered Accountant in Institute of Certified Public Accountants of Singapore; Fellow of The Association of Chartered Certified Accountants, has a Master in Business Administration and completed the International Management Program with Stanford-NUS. Nina was awarded the best Art of War CFO by Sun Tzu Art of War institute in Y2011.

Nina Tan has garnered almost 3 decades of Multi National Corporation, International Listed Companies, GLCs, Audit Firms and start-up experience. ​

Nina’s expertise in global M&A ventures led to successful ventures encompassing her own start-up specialty chemical companies in US / Asia Pacific; and the consolidation between SingTel and ST Telemedia’s trunk radio business, merger of Sunpage / ST Mobile Data / ST Trunk Radio; and Joint Venture with China Unicom.

Mr Joel Lim

Business Analytics Specialist

Joel Lim schooled  at Singapore Management University with a Bachelor of science (Information Systems) Major in Business Analytics course. Previously, he has undertaken stints as Technology Consultant at Ernst & Yong, Data Analyst at GIC, Data Engineer at Micron Technology. 

He has been awarded numerous awards including 1st Prize AWS award for DDI Challenge, SAS institute Inc. Bronze Medal, and Outstanding project work award by SAS Institute Inc. At SMU he was on the Dean's list in Year 2020 and Year 2021.

He has experience in utilizing supervised and unsupervised machine learning to create accurate statistical models. In addition, he created predictive models for  default classification and architect predictive models for customer prioritization and plan  recommendations.

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Ms Rachel Zhai

Business Analytics Specialist

Amirul graduated with a Diploma in Business Studies with Ngee Ann Polytechnic specializing in Marketing and Entrepreneurship. He is currently pursuing a specialist Diploma in Digital Branding and Social Media Strategies which entails planning and executing marketing campaigns.

He is experienced in creating and designing marketing collaterals from brochures, online interactive booklets, short biographical videos, animated infographic videos aim to promote company’s and clients brand messaging, products and services. He is looking to value add to clients in the area of developing effective branding and marketing strategies to reach targeted audience, offers differentiating proposition from competition to increase brand’s value.

Amirul is customer focused and strive to deliver the best experience for its clients.

Ms. Tiffany Lim

Marketing Specialist

Tiffany Lim graduated with an Academic Distinction from the Cambridge School of Visual and Performing Arts, and studies at the University of Essex with a major in Marketing. She is an author whose books are distributed across North America and Asia, and has worked with international media organisations for more than five years.

Tiffany works with media organisations as an author, designer, marketer and project manager. Her clients include Cartoon Network, Bossini Singapore, and Singapore’s primary broadcaster Mediacorp. ​Her books are distributed by Barnes & Noble, Inc., W & G Foyle Ltd and Times Publishing Limited. Her network includes the Walt Disney Company, Turner Broadcasting System, Nickelodeon and FUNimation.

​She is a speaker who has addressed polytechnic students in Ngee Ann Polytechnic and Singapore Polytechnic. ​She has also spoken in educational institutions (IMDA Labs, National Library Board) and literary festivals (All In! 2018).

Ms Lydia Kam

Finance and Tax Specialist

Lydia Kam graduated with a Bachelor of Accountancy with National University of Singapore and is a Chartered Accountant with Institute of Singapore Chartered Accountants and a Certified Public Accountant with CPA Australia.

Lydia has more than 20 years of regional finance experience gained in Multinational & Local Corporations across biotechnology, global mobility, insurance and oil & gas industries. Her core expertise are in areas of strategic business planning, financial management, financial modelling, EPC project management, operations, human resource management and corporate governance. She is also experienced in green field set-ups (China & UAE), merger & acquisitions, franchising and value creation through IP. Her value proposition to business owners – conceptualize business model to workable strategy, validate strategy using financial modelling ie let the numbers tell the business story in a concise manner.

Ms Rosalind Tan

Learning and Development Specialist

Rosalind graduated with a Bachelor of Education and Training in Human Resource Development with University of Melbourne. She is a certified trainer with ACTA qualification and is currently pursuing further qualification for Development in Design and Development of Learning for curation of training and development programs.

She has over 15 years of regional experience in the expertise of training and learning initiatives with multi-national organizations across hospitality, healthcare, insurance, facility management, construction equipment industries to analyze and develop customer-centric development initiatives to inspire individual aspiration to align with department and organization growth.

A motivational Toastmasters speaker with a certificate in applied psychology, she is passionate about driving and connecting the dots in operational and human resource development aligning to the business models framework, organizational goals and vision.