hotel

Hospitality Customer & Market Analysis Case Study

 

Case Study Background: A client operates in the hospitality industry and looking to gain competitive edge and to expand customer segments.

The client aims to provide affordable and comfortable hostels and hotels for visitors in all the major tourist spots in Singapore.

Does the above challenge sound familiar to you? Not gaining traction from marketing spend, not reaching target audience, revenue not optimized.

 

8nalytics has helped many of our clients to strategize their business growth by:

  • Identifying specific customer segments
  • Adapt to changing customer needs
  • Spot gaps in the market
  • Develop new innovative ideas to their products and services

 

To find out more on our approach, connect with our 8nalytics Consultant for a chat at 6255 5101.

Case Study (Hospitality Industry) – Implementation of Data Analytics

  • Our client operates a budget 2-star hotel in Singapore and looking to gain a competitive edge in the hospitality industry. The growing tourism sector offers big opportunity to expand and grow. However, it had poor information and insights on the new customer trends. 

Client’s Main Objectives:

  • To provide affordable and comfortable hotels for visitors in all the major tourists spots in Singapore.
  • To expand delivery of hospitality services into adjacent customer segments in the areas of backpacker hostels and similarly positioned three-star budget hotels.

Client faces Challenges:

Our client had already identified their long-term strategy to acquire other budget hotels in order to expand its business. In order for a solid foundation for the business to be built upon to kickstart the expansion process, 8nalytics consultants had to tackle these key challenges:

  • Marketing efforts had to be improved and pushed at targeting specific market segments
  • Enhancement and upskilling of financial capability, and requiring data analysis to gain business insights
  • Optimize revenue and profits by enhancing the capabilities of the hotel in using technology and innovative processes 

 

If you are struggling with a similar predicament, let us discuss how we can help.

8nalytics Recommendations:

  • Pricing and promotional recommendations were given to our client in order to target the problem of under-utilized hotel rooms in order to facilitate a match in demand on less popular days of the week   
  •  Leveraging on Economies of Learning in order to drive down costs and boost efficiency
  • Improving Business Infrastructure, Introduction of the Blueprint Framework: People, Processes and Technology (Tools for Performance Management Metrics)