omakase

F&B Franchising Case Study

Business Challenge:

Omakase Restaurant has built a successful fine dining sushi restaurant that specializes in Edomae-style sushi made with fish air-flown from Tsukiji Fish Market, sushi rice from a specific farm in Yamagata prefecture, and premium ingredients imported from Japan. The business has earned a Michelin-star and its success draws on owner-master chef’s expertise spanning over 2 decades. These assets are critical to Omakase Restaurant’s strategic growth plan and future value.

 

Asia Pacific’s F&B scene is a thriving and growing industry, as consumers become more adventurous with their restaurant experiences. As a result of its success, Omakase Restaurant aims to thrill palates with their expansion plans, forming a replicable business model and bring their exquisite experience to new markets

 

Omakase Restaurant partnered with 8nalytics to realize and activate its brand potential as a Michelin star Omakase serving clients and consumers around the world.

8nalytics helped Omakase Restaurant evolve its business model through both corporate and consumer-facing growth moves. We worked with the Omakase Restaurant team to develop a revised business model and portfolio architecture, complete with an action plan to engage employees around the new approach to bring their exquisite experience to new markets.

Results:

Omakase Restaurant is equipped with a roadmap with clear steps to execute its new business model around franchising. With 8nalytics’ help, the organization has a brand that aligns with a rapidly growing and highly acquisitive business. Grounded by an effective brand portfolio strategy – that both resonates with employees and attracts new customers – Omakase Restaurant continues to redefine and lead sushi restaurants in fast-growing markets in the region.