SICCI

Reinvent Your Business Model

How do you intend on pursuing transformative growth for your business?

Studies have shown that majority of companies have done so through business model innovation. Established SMEs can conceive, implement, test and roll-out world changing products and services just as well. Learn to create new business model targeting an entirely new customer.

Your go-to-market strategy brings together all of the key elements that drive your business: sales, marketing, distribution, pricing, brand development, competitive analysis and consumer insights. Beyond which, you will learn more about fine-tuning the go-to-market approach based on customer targeting and market segmentation.

It’s time to learn how to pivot and grow stronger in your business with Dr Nina Tan, Business Specialist from 8nalytics.

Highlights

Series 2

  • Understand the needs and the buying cycles of your target customer
  • Learn how to identify your target market
  • Gain insights on how to create a unique value proposition
  • Connect and understand what matters to your target customers and position your brand
  • Transform customer behaviours and operational data into business insights
  • Leverage on business analytics to make informed decisions amid a dynamic environment